Author: Mukund Rajan

How brands can build trust in a post-truth world

It used to be said that we lived in a VUCA world – Volatile, Uncertain, Complex, and Ambiguous. More recently, a level of additional confusion has been introduced by fake news and the role of social media in proliferating untruths. Beset by anxiety and deep scepticism, people are taking shelter within groups or communities that […]